If you’re thinking about selling your home this year, you’ve probably noticed one thing: the Triangle real estate market is strong, but it’s also competitive. Buyers have options, and the way your home is marketed can make a dramatic difference in how fast it sells and how much it sells for.

Many sellers are surprised to learn that getting top dollar isn’t just about putting a home on the MLS.
It’s about creating massive, targeted exposure across every platform where buyers spend their time.

Here’s a behind the scenes look at the modern marketing strategy we use to get our listings maximum visibility, whether your home is in Cary, Holly Springs, Apex, Raleigh, or anywhere in between.

1. Premium Placement Through Zillow Showcase

Zillow is the first stop for most buyers and it’s crowded. That’s why we use Zillow Showcase, a premium listing upgrade that puts your home:

• At the top of search results

• In a larger, more eye-catching layout

• With enhanced photo displays

• With a premium branding banner

• With more views than standard listings

This boost alone can double (or more) the number of buyers who see your property online.

2. Facebook & Instagram Ads Built for Local Buyers

Most buyer searches don’t start on Google, they start on social media. That’s why we run targeted ads that:

• Reach active buyers in your ZIP code and surrounding radius

• Capture relocation traffic from out-of-state markets

• Highlight your home with video, carousel photos, and lifestyle messaging

• Link directly to your listing for instant engagement

This isn’t “posting on Facebook”, it’s paid advertising delivered directly to the people most likely to buy your home.

3. YouTube Video Marketing & Pre-Roll Ads

YouTube is the second-largest search engine in the world. When your home gets a full video tour or “just listed” video, we can:

• Serve ads to users watching content about Raleigh, Cary, Apex, etc.

• Reach buyers watching home tours, market updates, and relocation videos

• Increase visibility among younger and out-of-state buyers

• Embed your video in online property searches

This turns your home into a mini-movie, creating emotional connection before the buyer even steps inside.

4. High-Quality “Just Listed” Brochures + Local Visibility

Buyers still value what they can touch and take with them.

We use professionally designed, full-color, property-specific brochures that highlight:

• Interior and exterior features

• Floor plan or room-by-room details

• Community amenities

• Professional photography

These are placed inside the home for potential buyers and distributed to strategic local locations.

5. Luxury Exposure: Wall Street Journal Advertising (Case-by-Case)

For select properties, especially luxury homes or unique estates, we extend marketing even further with:

• Wall Street Journal digital ad features

• Exposure to high-net-worth buyers

• Placement on a national stage

This elevates the listing to a completely different buyer demographic and is especially valuable for relocation-driven markets like the Triangle.

6. Professional Photography, Drone Footage & Virtual Tours

Because photos are the first showing, we invest in:

• HDR professional photography

• Drone aerials

• Twilight photos

• 3D virtual tours when appropriate

This allows your home to shine across every platform, maximizing clicks, saves, and scheduled showings.

Why This Matters for Sellers

Marketing isn’t an add-on, it’s the difference between:

A home that sits… and a home that sells for top dollar.

When you combine:

✔ Premium online placement
✔ Paid social media advertising
✔ Video + YouTube reach
✔ Print materials
✔ Nationwide exposure (when appropriate)

…you create a level of visibility that most homes never get.

This results in more showings, more buyers, stronger offers, and better outcomes for you as a seller.

Thinking About Selling This Spring?

Let’s Start Your Marketing Plan Now.

Spring is historically the busiest season in the Triangle, meaning more competition and more buyers.

If you want your home to be one of the standout listings, the marketing plan should start early.